Naturewall: A New Chapter, Rooted in Our Story
Naturewall didn’t begin with a business plan. It began with two pals - Phil and John - a bunch of pallet wood, a small workshop, a problem to solve, and a shared ambition to create something meaningful.
“What started as a project to support a small business quickly became something much bigger and more exciting.”
Phil, Co-founder
The Story So Far
From day one, Naturewall stood for something simple: listening to what people actually needed, then creating something better for them. Back in 2018, the wall panelling industry was just beginning to blossom, and we were proud to be part of shaping it. Quality, creativity, and simplicity set us apart.
But as demand grew and the market got louder, we realised something important: "Throughout the early part of the journey, we pivoted and adapted on what our customers needed. But as we scaled... we lost some focus - and both we and our customers felt it."
Being "good" wasn’t enough anymore.
The Vision
Over the past year, we’ve taken a step back. We’ve returned to the heart of Naturewall - to the values and purpose that first shaped us."Naturewall started with a simple mission: to make great design easy to achieve, and that still drives us today. Creating products that bring people joy, meaning, and a sense of place"
We’ve been working purposefully behind the scenes to rebuild our foundations with a renewed focus on what truly matters: Listening. Adding value. Putting our customers first.
Offering something that truly impacts people’s lives is what drives us forward.
The Mission
We’re evolving with intention and as Phil reflects:
“Just like we did in 2018, we’re pivoting again - reminding ourselves why we started this brand in the first place.”
Phil, Co-Founder
This new chapter is about more than products. It’s about connection. It’s about making creativity simple. It’s about bringing the feeling of nature home and empowering you to create spaces that feel like your own.
Creating inspired interiors, simply.
Who It's Always Been About?
From the start, we’ve been guided by you - our customers: DIYers, designers, renovators - people with a vision for their space. This next chapter is about serving you better, with clarity, care, and creativity.
You’ve shaped this brand so far. Now, we’re shaping what comes next - with you at the heart of it.
Where We're Growing
We’re not just updating our look. We’re rebuilding from our core - rethinking everything from the first moment you find us, to how we manufacture for quality, to the final detail you install.
Like nature, meaningful change takes time. But this is the beginning of something better - and we’re so glad you’re part of it.