When we launched Naturewall in 2018, the market was simpler: less competition, less noise. Back then, offering a great product was enough. But the world has changed. More brands, more options, and more pressure on customers to figure things out themselves. In that shift, we lost some clarity, and at times, we know our service hasn’t reflected the care we aim to deliver. We’ve taken that seriously. Now, and together with a strong in-house team and renewed focus, we’ve gone back to our roots - redefining why we’re here, what we stand for, and how we show up across every part of the customer experience. We’re giving customers a reason to choose us - not just for what we make, but for who we are. This isn’t just a new chapter. It’s a shared mission we’re building together.